The video revolution in PR
Videos on the Internet are currently experiencing a massive boom: the spectrum ranges from private mobile phone videos to professional business news, and thousands of new additions are placed online every day.
The majority of Internet users regularly watch online videos. This change in media consumption has led to a change in communications between businesses and their customers. If you want to be noticed on the Internet these days, you need to upgrade your information with moving pictures.
Print media have reacted to this trend with videos on their websites. So every important press release should nowadays be accompanied by a video message.
For our clients, we offer a "Skills Video News" package, whereby video news releases are developed and produced from the text information, and supplied free of charge to online media and TV channels.
Today there are dozens of small TV channels in Austria that are constantly on the look-out for free video material of broadcasting quality. Those who cater to these needs, will not only build a positive relationship with a dynamically growing media landscape, but also deliver their messages to an audience on a yet unsaturated market.