While enterprises need positive publicity, journalists seek exciting stories. Only those who can resolve this conflict of interest will get their messages across to the public.
Due to our daily contact with print, audio-visual and online media we know if - and where - a story should work or not.
Our expertise lies in developing the story and seeing it through to being picked up by the relevant media.
In order to achieve this, we use classic as well as new instruments:
- press conferences
- press releases
- background talks
- individual interviews
- round tables
- video messages for TV channels and online media (see video news)
- media work in social media ("seeding", etc., see online PR)
- coaching in preparation of media statements (e.g. TV confrontations or radio interviews)
- press photos
If required, we also function as initial contact point for journalists, and handle all incoming media requests.