Issue management

We specialise in handling complex and sensitive issues.

When communicating sensitive issues one is often faced with two conflicting aims: on the one hand, one needs to draw attention in order to secure opinion leadership, while on the other hand, one should proceed with care and discretion to avoid potentially fatal mistakes.

With our experience we can resolve such conflicts and develop an effective approach.

For our clients...

• we monitor all relevant issues, especially in the online media where news travels particularly fast, and document the results,
• we develop strategic communication measures, to put issues on the public agenda, or to contain them,
• we support our clients when they need to communicate about an issue, or, if required, communicate on their behalf,
• we make provisions for situations in which an issue gets out of hand (see crisis communications for further details).